Oddly, the price increase came on a day in which the Microsoft news was dominated by a rather negative spin; everyone is wondering why the company changed the name of MSN adCenter to Microsoft adCenter. Says Jennifer Slegg of Search Engine Watch, "I am not sure that rebranding from MSN to Microsoft is the best decision for adCenter, but it is certainly a decision that will get people talking." Evidently, talk is enough for a 1% runup. As Martha says, that's a good thing.
Microsoft after the bell 05-04-06: it's buy time, baby
Oddly, the price increase came on a day in which the Microsoft news was dominated by a rather negative spin; everyone is wondering why the company changed the name of MSN adCenter to Microsoft adCenter. Says Jennifer Slegg of Search Engine Watch, "I am not sure that rebranding from MSN to Microsoft is the best decision for adCenter, but it is certainly a decision that will get people talking." Evidently, talk is enough for a 1% runup. As Martha says, that's a good thing.


