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Sex, jokes, dividends and no surprises

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This is a brief follow-up to an article I wrote on the importance of including dividends in your investing perspective. I called the post, "Dividends are very sexy -- no joke." The article received a large readership.

I did an experiment to find out what, if any, impact the title might have had on the hit rate. A few days after the original post was published I sent out three separate blog entries with either Sex, Jokes, or dividends highlighted in the headline. It should not surprise anyone that the hit rate favored 1) sex, then 2) jokes, and then 3) dividends. 

So, while my experiment was highly unscientific, my conclusion is that adding sex to an article does pay a dividend.

Furthermore I'm glad my readers have a sense of humor. If you want to read a great joke with some VALUE and have not yet read the joke blog, go to: Assessing your investing IQ: More on Jokes - Blogging Stocks

And if you have not read my post on dividends go read it! : my original post

Good luck with all your investments! Your comments are always welcome.

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Last updated: July 04, 2009: 04:59 PM

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