Microsoft's Ballmer sounds like Google's founders did five years ago


I love it when Steve Ballmer talks of product releases on the web, web services, and -- well -- much of what Microsoft does moving to the web. Well, this is 2006, Steve, and this talk is long, long overdue.

Competitors Google and Salesforce.com moved into this mindset long before Microsoft did and have seen impressive gains while Microsoft waited to do things. Now, you're catching up, but in many areas it may even be too late for the mighty Softie machine.

And, what's this? Microsoft is moving towards a software model that is funded by advertising and not by direct sales? Say it isn't so! Actually, even though Microsoft is way late to this game, part of what Ballmer talks about is good news to hear. Admission that the world has changed is the large first step into making transitions, and Microsoft needs some in many (but not all) areas. When it comes to consumers, Microsoft needs some re-invention in order to hopefully catch up with Google, which has a lead that may be too large to match.

When Ballmer said this, though, I was taken aback to the year 2000 almost -- this is what the CEO of the world's largest software maker should have said back then -- but he said it in July 2006: "Software is becoming a service. Embracing advertising and subscription-based models and Internet-based delivery across Microsoft's product line is an important part of what we will do." Although it's years late, at least Ballmer gives it up -- because years ago, he was busy being a monkey.

[Disclosure: I own MSFT shares as of 7-28-06]

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