Microsoft and Blinkx sign video-sharing pact


Microsoft Corporation (NASDAQ:MSFT) seems to be consistently behind market leaders when it comes to announcements lately, including the current fuss over video-sharing web properties like YouTube -- rumored heavily to be under Google's acquisition microscope -- and now the global software leader will be teaming up with Blinkx.

Blinkx is a web property known for allowing customers to actually find useful video content on many important pieces of the web, will be powering video searches at Microsoft's Live.com portal as well as powering video search at many MSN areas where video integration and search continues to see growing interest.

Blinkx appears to have a fascination with becoming the Google equivalent of the world's largest search service -- but for online video content. With broadband internet connections easily the most popular-way to access Internet content now, video (and audio) will continue to grow as a preferred way to transfer knowledge and data in my opinion (above text-based web content). If this holds true, Blinkx is tapped to be what it wants to be, and this Microsoft partnership may be a great first step to getting there.
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Last updated: May 16, 2012: 07:22 PM

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