msft

Recently, the stock of salesforce.com, inc. (NYSE:CRM) has been surging. In fact, it is getting close to its $42.99 52-week high.

The market cap is about $4.56 billion.

Today, the company's mega conference – Dreamforce – started. And, as expected, salesforce.com has some important announcements. After all, in last year's conference, the company announced its AppExchange service, which has been a wild success.

Well, as for this year's conference, it looks like salesforce.com has another standout announcement; that is, the company is introducing its own programming language.

Of course, it's not like the old computer languages – such as Pascal, COBOL or Microsoft's Visual Basic. Rather, salesforce.com has a language for Web services.

So, by using salesforce.com as the platform, companies can now develop sophisticated applications and not have to go through the aggravation and costs of developing a Web infrastructure.

Oh, there was another major announement: salesforce.com is launching an incubator.

True, after the dot-com bust, incubators became a dirty word.

But, with the salesforce.com incubator, the company does have a very interesting approach. The company will allow upstart software companies to rent facilities and work along the salesforce.com programmers to create new applications. There will also have access to salesforce.com's growing list of partners.

Of course, this should not be an end to the announcements. Get ready for more.

Tom Taulli is the author of various books, including the Complete M&A Handbook and operates InvestorOffering.com.