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Shares of CBS (NYSE: CBS) are no longer rolling around in the pits of equity hell. Do you recall when they were trading around $3 per share? Nasty time it was. Amazingly, as I write this, CBS is hovering near a 52-week high. They are well over $12 in value.

Yet, when I look at the latest earnings report, I don't feel as upbeat as the market. According to the press release (the link goes to a .pdf file), revenues were flat for the third quarter and adjusted income dropped to 25 cents per share from the year-ago figure of 39 cents per share.

Today was a surprise considering the news. There was not great economic news to hang on, particularly considering that the 10.2% unemployment was the worst reading since 1983. As the market did not crater and as it went positive throughout the day, it almost felt as though the 10.2% of the officially unemployed don't matter to the economy as everyone keeps noting the 'lagging indicator' effect. Still, stocks held their own for most of the day and where the real direction for the end of the day bells felt uncertain until the end of the day.

Here are today's unofficial closing bell levels:

Dow 10,023.19 +17.23 (0.17%)
S&P 500 1,069.30 +2.67 (0.25%)
Nasdaq 2,112.44 +7.12 (0.34%)

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Analyst upgrades:

• Bernstein upgraded General Electric (NYSE: GE) to Outperform from Market Perform Thursday after the close. The firm sees an improved risk/reward on the stock and raised its price target to $19 from $18.
• Bernstein also upgraded Amazon.com (NASDAQ: AMZN) to Outperform from Market Perform as it believes sales growth and margin expansion expectations are too low. The firm raised its target on shares to $160 from $125.
• Piper Jaffray upgraded CBS (NYSE: CBS) to Neutral from Underweight following the company's Q3 results and raised its target on shares to $13 from $12.
• JPMorgan upgraded Macy's (NYSE: M) to Overweight from Neutral to reflect the company's improving comps. The firm has a $23 target on the stock.
• Ansys (NASDAQ: ANSS) was upgraded to Buy from Hold at Jefferies.
• Travelers (NYSE: TRV) was upgraded to Buy from Neutral at Goldman.
• Air Methods (NASDAQ: AIRM) was upgraded to Overweight from Equal Weight at Stephens.

News Corp. (NASDAQ: NWS), the big media conglomerate that competes with Disney (NYSE: DIS), Time Warner (NYSE: TWX), and General Electric's (NYSE: GE) NBC Universal, issued Q1 data on Wednesday after regular trading was over. Revenues declined 4%, but earnings per share went up 10% to 22 cents. According to Bloomberg, that was enough to beat analysts by four pennies.

That's pretty decent for the company, but there are a couple of spots in need of serious help. It goes without saying that the newspaper industry is having a rough time, so it's not so hard to understand why the news groups experienced a significant decline in operating income.

Cable giant Comcast (NASDAQ: CMCSA) posted Q3 numbers earlier today. It seems like the company is doing well with earnings growth and cash flow, even if revenues moved up a meager 3%.

Adjusted earnings per share grew over 20% to 28 cents per share. According to our earnings preview, the market was looking for 25 cents per share. Operating cash flow increased a little under 3%, but free cash flow went up almost 20%, aided by a smaller amount of capital expenditures compared to the previous year's similar quarter. I'm sure shareholders are more than satisfied with the growth rate of the green stuff over the past three months. Comcast saw excellent expansion of free cash over the last nine months, too.

Viacom (NYSE: VIA), a content player in competition with News Corp. (NASDAQ: NWS), Time Warner (NYSE: TWX), Sony (NYSE: SNE), and General Electric's (NYSE: GE) NBC Universal, issued Q3 numbers today. If we had a different market on our hands, I think the stock would have reacted better to the news. Revenues were down 3%, but adjusted income rose 25% to 69 cents per share. According to Bloomberg, the bottom line came in well ahead of estimates, which were pegged at 57 cents per share.

Sounds good, doesn't it? Well, the company's A shares are down slightly as I write this by about 0.6%, and the B shares are just about flat. Like I say, if the broader indexes were in an uptrend this afternoon, we probably would have seen a pop in the stock.

The housing bubble and subsequent "Great Recession" have tarnished the stars of a good many of the world's financial wizards, such as the former heads at Lehman Bros. and Merrill Lynch. But one respected image remains -- perhaps unsurprisingly -- on top: Warren Buffett, chairman and CEO at Berkshire Hathaway Inc. (NYSE: BRK.A).

That's according to a recent quarterly poll of investors, traders, and analysts who subscribe to Bloomberg terminals, those somewhat cryptic news and data computers that are ubiquitous on Wall Street. Buffett, who received favorable nods from 25% of those participating in the poll, walked away with a plurality of the vote, Bloomberg News reported.

I don't believe it. I never thought it could happen. Lions Gate Entertainment (NYSE: LGF) released Saw VI this past weekend. Surely the latest cinematic celebration of cruelty would be the number-one picture at domestic theaters, right? Saw is a big brand when it comes to torture movies. Jigsaw is a Freddy Krueger (and beyond) for the new generation. The teens would be out in full force to support all the latest traps and sequences of dismemberment and bloodletting for sure.

Well, Saw VI didn't come out on top. Instead, Viacom's (NYSE: VIA) Paranormal Activity made the most money in the race for domination at the multiplex, scoring approximately $22 million according to early estimates from Box Office Mojo. The new Saw did come in second, though, so that was at least some consolation, correct?

A new executive team is trying to bring MySpace back to its former glory. By focusing on music, videos and games, it hopes to recapture some of its luster. With the MySpace refugees mounting, it's time for some new blood to make some brilliant, future-changing decisions. This week, the company is holding a conference for its global ad sales team to explore ways to bring in traffic and beef up ad spending.

MySpace is poised to haul in $495 million in ad revenue this year, down 15% from last year's $585 million, according to research firm eMarketer. In August, MySpace attracted 64.2 million unique visitors from the United States, off 15% from August 2008, according to comScore, while Facebook pulled in 92.2 million unique U.S. visitors – up more than 100% year-over-year.

Time Warner's (NYSE: TWX) Where the Wild Things Are was number one over the past weekend at domestic theaters as of early estimates from Box Office Mojo. The film grossed well over $30 million. Coming in second was Law Abiding Citizen. If Wild Things wasn't in the market this weekend, that one definitely would have been tops at the multiplex. The revenge fest, from Liberty Capital Group's (NASDAQ: LCAPA) Overture Films, brought in $21 million.

Right on the heels of that project is the very cheaply made Paranormal Activity, courtesy of Viacom (NYSE: VIA). It made about $20 million. So far, Activity has generated over $30 million in total. And they say the little horror extravaganza cost less than $20,000 to produce!

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Abbott Laboratories (NYSE: ABT) higher Q3 earnings topped expectations but revenue was in line.
• Advanced Micro Devices Inc. (NYSE: AMD) posted better-than-expected Q3 results, but shares sold off.
• Allegheny Technologies Inc. (NYSE: ATI) was downgraded on concerns about its Q4 guidance.
• Bank of America Corp. (NYSE: BAC) shares fell after it posted a deeper-than-expected quarterly loss.
• Citigroup Inc. (NYSE: C) fell victim to profit taking despite reporting better-than-expected earnings.
• CSX Corp. (NYSE: CSX) better-than-expected Q3 earnings sent shares higher, despite a decline in revenue.

Today's earnings were deemed a disappointment despite some bottom-line comfort here. A weaker University of Michigan Consumer Survey report kept the DJIA muted, and whether we'd close above or under the 10,000 mark was something that wasn't known until the final hour of trading.

Here were today's unofficial closing bell levels:

Dow 9,996.21 -66.73 (-0.66%)
S&P 500 1,087.71 -8.85 (-0.81%)
Nasdaq 2,156.80 -16.49 (-0.76%)

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General Electric (NYSE: GE - option chain) stock is trading lower today after the company reported earnings this morning, posting a third-quarter profit of $2.41 billion, or 23 cents per share, on revenue of $37.80 billion. This beat analysts' forecasts of 20 cents EPS but missed the consensus revenue number of $40.03 billion. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on GE.

This morning, GE opened at $16.35. So far today the stock has hit a high of $16.41 and a low of $15.85. As of 11:30, GE is trading at $15.95, down 84 cents (-5.0%). The chart for GE looks neutral and S&P gives GE a neutral 3 STARS (out of 5) hold ranking.

For the past 48 hours people have been asking me if I thought the market would pull back after the Dow Jones Industrial Average surpassed the milestone of 10,000. Business journalist's and guru's alike have suggested that there might be some profit taking or "selling into strength" and the recent highs would not hold.

As the market proved yesterday, up about a half percent across the board, with the Dow closing at 10,062.94, up 47.08 in last-minute buying -- that is just a lot of noise.

U.S. stock futures were mixed and barely moved Friday morning after Google (NASDAQ: GOOG) and International Business Machines (NYSE: IBM) beat analyst estimates late Thursday and as results came in this morning from General Electric (NYSE: GE) and Bank of America (NYSE: BAC), with the first also surpassing Wall Street expectations. [Update 8:45 a.m.: Futures turned negative after the large Dow companies didn't perform quite as well.]

The Dow Jones Industrial Average managed to close above the 10,000 mark Thursday, for the second day in a row, despite earlier weakness following some financial sector results. But a jump in oil prices helped oil stocks move higher and the Dow maintain that important psychological mark.