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Valeant Pharmaceuticals (VRX - option chain) stock is trading lower today after an article in Barron's (subscription required) over the weekend said the company could see trouble ahead if its experimental epilepsy drug, which is undergoing the regulatory review process, is not profitable enough to offset declining royalties from its hepatitis C treatment. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on VRX.

This morning, VRX opened at $32.15. So far today the stock has hit a high of $32.95 and a low of $31.88. As of 11:30, VRX is trading at $32.07, down $1.21 (-3.6%). The chart for VRX looks bullish.

We've put three quarters behind us in 2009, and the most recent one was merely another miserable step downward for the beleaguered newspaper industry. Total ad revenue plummeted in the third quarter to $6.4 billion for the print jockeys, a decline of 28%. This info from the Newspaper Association of America drives home the notion that conditions will only worsen for the newspaper industry. So, if you're hoping those shares of New York Times Company (NYT), Gannett (GCI) and Washington Post Company (WPO), holding your breath will leave you little more than dizzy.

Of the total advertising revenue generated in the third quarter of 2009, $5.8 million came from print, the lowest quarterly amount this year. The $623 million in online advertising sold by America's newspapers was also 2009's worst. Both are down substantially from the same quarter in 2008, when the newspapers posted print ad revenue of $8.2 million and online ad revenue of $750 million, according to NAA data. At this time last year, we lamented year-over-year declines approaching 20%. Now, we have the same feelings as ad revenue drops approach 30%.

The Washington Post Company (NYSE: WPO) published data for the third quarter earlier today. Can't say I was mightily impressed by the numbers. Sure, there was a profit increase, but the top line wasn't exciting, and the newspaper division, as you might have expected, experienced a sharp decline in sales.

Net revenues rose 2%. Earnings per share came in at $1.81. That was sharply higher than the $1.08 per share recorded in the comparable period. Yet, I think you have to be careful in terms of reading too much positive spin into the growth rate.

The folks in the news business are probably growing to hate Mondays. Gannett's (NYSE: GCI) profits are off by more than 50%, and the New York Times announced that it's chopping 100 jobs from the newsroom, along with an unspecified number elsewhere in the newspaper. Like Gannett, the New York Times cites declines in ad revenue as the reason for the decision. The company is hoping that employees will take voluntary buyouts where offered, but it is prepared to conduct a round of layoffs if necessary.

The newspaper, which is the flagship property of the New York Times Company (NYSE: NYT), cut 100 newsroom positions last year, mostly through voluntary buyouts, before a "relatively small" round of layoffs. This year's 100-job cut is approximately 8% of the newsroom, but the paper will still have the largest in the United States. Approximately 1,150 reporters and editors will remain. Already, 100 jobs have been slashed on the business side, leaving it now staffed at 1,850.

Gannett (NYSE: GCI) lost more than half its third-quarter profits year-over-year, as the newspaper industry shows yet another sign of decline. A substantial drop in ad revenue was the primary reason for the plunge.

The newspaper giant was able to stay in the black because of aggressive cost cutting, a move that can work for only so long. For now, it's the most popular option available to the beleaguered industry, as evidenced by a New York Times (NYSE: NYT) announcement that it would slash another 100 positions from the newsroom, and more positions elsewhere.

The next step remains uncertain for what will go down in history as among the worst newspaper acquisitions.

On Friday, the deadline for submitting bids for the Boston Globe, which is owned by The New York Times Company (NYSE: NYT), passed. Two major contenders were expected to write figures on slips of paper and slide them across the proverbial desk: Platinum Equity, a Beverly Hills-based private equity firm and owner of the San Diego Union-Tribune, and Stephen E. Taylor, whose family sold the Globe in 1993.

Assured Guaranty (NYSE: AGO - option chain) shares rose Monday after the stock received positive coverage in Barron's over the weekend. An analyst wrote in the magazine that shares of the stock could appreciate quickly since it is the only bond insurer among its competitors that still has the credit rating and financial strength to write insurance on new issues of municipal bonds and bond securitizations. Barron's also said that Assured Guaranty could have smaller-than-expected losses from claims. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on AGO.

AGO opened at $18.70. In morning trading, the stock hit a low of $18.70 and a high of $19.63. As of 11:05, AGO was trading at $19.53 up 1.38 (7.6%). The chart for AGO looks neutral and S&P gives AGO a neutral 3 STARS (out of 5) hold ranking.

We've heard a lot about the auto industry and how bad things are. Yet right under our noses, U.S. media advertising lost $10 billion in the first half of this year.

We all know that newspapers are hurting badly. But it's not only newspapers, the losses fall across the advertising spectrum. Let's look at some numbers:

• Nielsen reports a 15.4% decline in U.S. advertising revenues. This is the largest drop since this tally began.

Vibe Media Group, publisher of hip-hop magazine Vibe, shut down in June, as the poor economy led to declining advertising revenue. Vibe has since been acquired for an undisclosed price by InterMedia Partners, a private equity firm.

InterMedia said it plans to resume publication of Vibe in November as a quarterly magazine. The operations of Vibe are to be integrated with those of Uptown, another urban lifestyle magazine InterMedia owns. Publishing veteran Jermaine Hall has been named as the new editor-in-chief of Vibe, and the new business will be known as the Vibe Lifestyle Network.

The Boston Globe is burning through cash like an arsonist in an abandoned warehouse and the The New York Times Co. (NYSE: NYT), its parent, doesn't have much cash to burn. So now the company is looking to sell the Globe.

The New York Times -- in a fit of editorial freedom -- cites unnamed sources who report that the deadline for the first round of bidding has been extended to allow potential buyers to await the outcome of a July 20 vote by members of the Boston Newspaper Guild.

But there's more to it. According to the Times, "They said possible buyers, wary of taking on the respected but money-losing newspaper, were also looking for signs that a deep slump in advertising was beginning to level off, as some industry executives had predicted it would."

When I picked up my copy of Barron's weekly business journal from the front lawn this weekend I immediately felt something was different -- the weight of the journal and the thickness were definitely reduced by my measure. As a big fan of Barron's I thought, oh no, they are in trouble too.

When I examined it I found that the July 4 edition was a scant 32 pages. Last week's June 29 edition was 40 pages -- whoa -- a 20% reduction! That's a big reduction.

I keep my old copies of Barron's, so I was able to go back in time a ways to see if this was trend or an anomaly. First off I realized that the journal does fluctuate in length from week to week seemingly with the average being about 44 pages in the past few months. Then I went back further and noticed the trend was moving down. I thought well maybe it was the time if year, and of course the economy had to affect it too.

As the newspaper business goes south, many of us are wondering what will happen to investigative journalists, the standard-bearers of the third fourth estate and a crucial check to unfettered power. The Associated Press has moved to address this problem in announcing it will begin distributing stories from four prominent not-for-profit reporting organizations.

The sad fact is that many newspapers can no long pay for their own reporting from the revenues of advertising and circulation sales. The four organizations, however, operate on a different donor model. The Center for Public Integrity, ProPublica, The Center for Investigative Journalism, and the Investigative Reporting Workshop at American University are already AP members, which no doubt made the decision to add their work to the wire offerings easier.

The NY Times Co. (NYSE: NYT) has decided to double down on a failing strategy: Charge more for print. As circulation declines, the ailing newspaper company has decided to extract as much revenue as possible from its tangible product, despite the fact that the market is shrinking.

Starting Monday, the company's flagship newspaper will cost $2 an increase of a third from the previous newsstand price of $1.50.

The Wall Street Journal reports (subscription required) that "Advertising revenue fell just 3.6% last year for dailies with circulations under 100,000, compared to a nearly 17% decline for the industry overall, according to trade groups."

That divergence has some investors looking to make investments in small newspapers. While large newspapers with a national news focus are threatened by the internet, local outlets that report on high school football games appear to be more immune.

Most newspapers were just hanging on in 2008, but things got a lot worse in the first quarter of 2009.

The New York Times reports that some newspapers saw their ad revenue plunge 30% in the first three months of the year compared to the same quarter in the prior year. The decline in spending brought about by the recession is combining with the flight from print to devastate publishers.

According to the Times, industry analysts and executives "are expecting declines sharp enough to wipe out profit margins at many papers that, despite two years of battering, had stayed comfortably in the black, and to push already-weak publishers closer to bankruptcy, perhaps even closure."