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Posts with tag ferrari

Nokia's (NOK) $25K Ferrari phone -- hello?

Posted Sep 27th 2007 1:45PM by Tom Taulli
Filed under: Nokia Corp. (NOK)

The folks at Nokia (NYSE: NOK) must be feeling wealthier lately. After all, the stock has had a nice rally.

Well, the firm has actually launched a new, high-end luxury phone. It's yours if you're willing to shell out $25,000.

A little far-fetched? Not really. You see, it's a branded Ferrari phone. In fact, it's part of the company's 60-year anniversary.

Oh, and there are only 60 phones available. So, don't expect this to move the needle for Nokia.

But, it does show that big companies can come up with good ideas. And, with the surge in wealth in developing countries, the Ferrari phone should get Nokia some nice marketing points.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

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Microsoft's recent PR stunt

Posted Dec 27th 2006 11:55AM by Melly Alazraki
Filed under: Products and services, Launches, Consumer experience, Competitive strategy, Microsoft (MSFT), Marketing and advertising, Advanced Micro Dev (AMD)

Microsoft Corp. (NASDAQ:MSFT) together with Advanced Micro Devices (NYSE:AMD) has been sending bloggers who write about technology and about Microsoft free laptops. The laptops have Microsoft's new operating system Windows Vista installed on them for the bloggers to try and perhaps (favorably) review on their blogs. No strings attached, according to the bloggers.

As Microsoft is preparing for the launch of Windows Vista next month, it seems that its PR firm has taken the initiative to harness the ever increasing power of the blogging community, especially those power houses whose blogs are read by millions seeking advice on software, computers, gadgets and brands.

The (really cool) supercompact Ferrari Acer laptops sent to bloggers were installed with Windows Vista Ultimate, the business edition of Vista.

I'm not sure what, if anything, this indicates about Microsoft -- desperation or a simple PR stunt? Or maybe, more than anything, it shows something about the power of bloggers.
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